The following Post is written by Freddy May, Founder and CEO, Application Craft
Freddy is our Surprise Startup, selected from among a dozen who applied. He will be interviewed by Michel Wendell, Partner, Nexit Ventures
The views in this Blog reflect the private views of the Author. Come Join Us on September 11th and learn more!
At Application Craft, we believe that mobile application development should be available to developers of all skill levels, not just those who are capable of native or advanced HTML5+CSS+JS development.
However, there are two things that are needed to achieve this:
- Get all development into the cloud and the browser – not just the code repository but UI design, coding, debugging. This removes the need to make technology stack choices and configurations.
- Kill all unnecessary complexity in the development process.
Let’s go back ten or fifteen years. The life of a developer – whether it be a rank amateur or a professional – was pretty sweet. There were virtually no web apps, certainly no mobile apps, and clouds were white, fluffy and in the sky. During this time, over 70 percent of all business applications were written in Visual Basic. Six million developers were in the Visual Basic community and Microsoft generated a billion dollars of revenue in its peak year. This product was so successful because it was great for novices yet powerful enough that a huge number of software companies used VB as their primary development tool. And almost every enterprise that wrote in-house applications used Visual Basic as the standard. We created Application Craft with a lot of this in mind.
After Visual Basic was killed off more than a decade ago, nothing ever really replaced it. The development landscape went from relative simplicity to real complexity, especially when it comes to mobile development. What we have now are solutions that are either much too simple for anything other than basic content, or they are suitable only for the most experienced app developers. As a result there is a big gap in the development marketplace.
I am speaking at Mobile 2.0 to introduce Application Craft and discuss how we will fill this gap. I created Application Craft in 2010 to simplify the development process. Our mantra is: “Kill Unnecessary Complexity.” We are the only platform that can give beginning developers a simple and intuitive environment, but also advanced tools that will satisfy the professional. Using Application Craft, developers of all skill levels can build and deploy web, native-hybrid mobile, tablet, and desktop apps faster and more cost effectively than any other available solution.
We are excited to be presenting our vision and our platform at Mobile 2.0 on September 11 and hope to show you how we will become a major player in the mobile app development arena.