AGENDA 

“ALWAYS ON, ALWAYS CONNECTED — WHAT ARE THE CONSEQUENCES?”

8:00-8:45 REGISTRATION AND COFFEE

8:45-9:00  Welcome:  Mobile 2.0 Coordinating Committee:  Gregory Gorman, Tony Fish, Dan Appelquist

9:00-12:45 PLENARY SESSION & PANELS (Grand Ballroom)

9:00-09:15 Who’s In the Driver Seat in Mobile?

Larry Berkin, Mobile Evangelist, Former, SVP, Symbian Foundation

9:15-10:05 Panel #1  What Will Change in A MultiScreen World?  Native App vs Web?

Marc Davis, Partner Architect, Microsoft; Olof Schybergson, CEO, Fjord; Adam Boyden, President, Conduit; Michael Mace, CEO, Cera Technology.  Moderator: Tony Fish, Mobile 2.0 Committee

10:05-10:20 Surprise Startup  

Interviewed by John Malloy, General Partner, BlueRun Ventures

10:20-10:50 Coffee Break

10:50-11:40 Panel #2  Is The Cost of Innovation Changing?  Can Small Companies Still Compete?

Mike Rowehl, Co-Founder, Churn Labs; Jeff Haynie, CEO, Appcelerator; Ted Verani, SVP, Trilibis Mobile; Peter Vesterbacka, Mighty Eagle, Rovio.  Moderator: Dan Appelquist,  Mobile 2.0 Committee

11:40-11:55 Surprise Startup

Interviewed by Michel Wendell,  General Partner, Nexit Ventures

11:55-12:45 Next Generation Advertising: What Are the New Models?

Michael Rubin, Executive Director, AT&T Interactive; Blair Swedeen, VP, Placecast; Dorrian Porter, CEO, Mozes; Evan Tana, VP, Shopkick.  Moderator: Gregory Gorman, Mobile 2.0 Committee

12:45-2:00 LUNCH & GUEST SPEAKER

Steve Bratt, CEO, World Wide Web Foundation : Mobile Entrepreneurship in Africa

2:00-4:45  BREAKOUT SESSIONS

2:00-3:15 Workshop A (Sequoia Room) :  Next Generation Advertising. What Are The New Models?

Workshop Leaders: Vishal Gurbuxani, Co-Founder, Velti Mobclix Exchange;  Eric Chan, Embee Mobile; David Kurtz, AT&T Interactive, Jeremy Kreitler. VP, Lonely Planet.  Commentator: Christian Petersen, Cloudmade

Workshop B  (Redwood Room) : What Developers Should Know About Monetization, Marketing and Analytics

Workshop Leaders: James Parton, Telefónica; Michael Oiknine, Apsalar; Peter Vesterbacka, Rovio; Steve Manning, Opera, Kent Griffin, Paypal.  Commentators: Sheena Chandrok, MoMo Seattle & Larry Berkin

Workshop C (Grand Ballroom West) :  Mobile Web Present and Future Building Great Apps: Using Mobile Web Standards (Part I) and The Future of the Mobile Web (Part II)

Workshop Leaders:  James Pearce, Sencha; Matt Womer, W3C; Scott Jenson, Frog Design; Daniel Appelquist, Vodafone.  Commentator: Enrique Ortiz, MobileMonday Austin

3:15-3:30 Coffee Break

3:30-4:45   BREAKOUT SESSIONS

Workshop A (Sequoia Room): Multiscreen World/Native App vs Web

Workshop Leaders:  Phil Lenton Compsoft Plc, Ben Keighran, Chomp; Mario Tapia, MobileMonday Silicon Valley, Adam Boyden, Conduit.  Commentator: Raj Singh, Mobile Guru

Workshop B (Redwood Room) :  Cost of Innovation: Can Small Companies Still Compete?

Workshop Leaders: Mike Rowehl, Churn Labs, JT Buffmire, Sprint Emerging Solutions Group,  Jeff Haynie, Appcelerator.  Commentator:  Juha Christensen, Partner, Progression Partners

Workshop C (Grand Ballroom West) : How to Design for Context in Mobile

Workshop Leaders: Olof Schybergson, Fjord, Peter Marx, Qualcomm.   Commentator: Brian Fling, Pinch/Zoom

4:45-5:00   Coffee Break — Ballroom Will Be Reconfigured for Return to Plenary Session

PLENARY SESSION

5:00-5:30  Thoughtful challenge :  Mobile Payments and the implications for breaking the Visa/Mastercard  duopoly

5:30-6:00 Last Words, Wrap-up

6:00-7:00 COCKTAIL PARTY!!