Event Details

Our business day will start with a morning plenary session featuring a Keynote speaker, a “Fireside Chat” and panels addressing mobile ecosystem development and mobile advertising and monetization.  In the afternoon, we will feature two parallel break-out tracks offering in-depth discussions on fund raising, location based services, social communities and building a new business in the mobile space.

Our Mobile 2.0 team led by Gregory Gorman and Peter Vesterbacka and will ensure that we cover all your questions and concerns in a lively interactive program.

BUSINESS DAY AGENDA

8:30am – 9:00am: Registration and coffee

9:00am-12:30pm: Plenary Session

9:00am – 9:20am: Introduction

Gregory Gorman, Co-Founder, Mobile 2.0

9:20am – 9:40am: Keynote: “The Emerging Personal Computing Era”

Pankaj Kedia, Director, Global Ecosystem Programs, Intel

9:40am – 10:40am: Panel: “Developers, Mobile Ecosystem Development & Third Party Services & Applications”  Moderator: Gregory Gorman, Tertius Advisory Services

Mitch Oliver, Vice President, Ecosystem Development, Qualcomm

Terrence Barr, Senior Technologist & Ambassador, Sun Microsystems

James Parton, Head of 02 Litmus, O2 UK

Oliver Gunasekera, Global Alliances Director, Symbian Foundation

Patrick Mork, Vice President, Marketing, GetJar

10:40am – 11:10am: Break

11:10am – 11:30am: Mobile Launch Pad

Startup Pitches to Rich Wong, Accel Partners

11:30am – 12:30pm: Fireside Chat: “What Can We Expect Next in Mobile?”  Moderator: Tony Fish, AMF Ventures

Pankaj Kedia, Director, Global Ecosystem Programs, Intel

Jackie Luo, Director, Strategy and Planning, Sprint

Roy Satterthwaite, VP of Business Development, Opera Software

Ted Morgan, CEO, Skyhook Wireless

Fabio Sisinni, Director, Paypal Mobile

12:30pm – 1:45pm: Lunch

1:45pm-3:30pm: Plenary Session

1:45pm – 2:45pm: Panel: “What Have We Learned in Mobile Advertising?  Moderator: Raj Singh, Skyfire

Ali Diab, VP, Products, AdMob

Michael Rubin, Executive Director, Business Development, AT&T Interactive

Ragnar Kruse, Co-Founder & CEO, Smaato

Paul Cheng, VP, Corporate Development, Velti

David Katz, VP of Mobile Advertising and Publishing, Yahoo!

2:45pm – 3:10pm: Mobile Launch Pad

Startups Pitches to Tim Chang, Norwest Venture Partners

3:10pm – 3:30pm: Break

3:30pm-5:00pm: Parallel Breakout Tracks

3:30pm-5:00pm: Track A

3:30pm-4:15pm: Panel: Investing in Mobile, Moderator: Gregory Gorman, Tertius Advisory Services

Tim Chang, Principal, Norwest Venture Partners

Michel Wendell, General Partner, Nexit Ventures

Greg Franklin, Principal, IntellectPartners

Frederic Veyssiere, General Partner, North America, Innovacom

4:15pm-5:00pm: Panel: Mobile Location Based Services, Moderator, Marc Kleinmaier, Nokia

Scott Dunlap, Founder & CEO, NearByNow

Joel Grossman, VP, Marketing and Product Management, Wavemarket

Ted Morgan, CEO, Skyhook Wireless

Blair Swedeen, VP, Market Development, PlaceCast

3:30pm-5:00pm: Track B

3:30pm-4:15pm: Panel: Building A Business In Mobile, Moderator: Peter Vesterbacka, SomeBazaar

Chris Wade, CEO, ShoZu

Martin Frid-Nielsen, Founder & CEO, Soonr

Michael Mace, Principal, Rubicon Consulting

4:15pm – 5:00pm: Panel: Mobile Social Communities, Moderator: Cyril Meurillon, CM Consulting

Tai Hsia, Co-Founder & CEO, mConnected

Rob Lawson, CMO, Brightkite

Gary Cohen, GM, North America, Flirtomatic

5:00pm-5:30pm: Summary and Closing Remarks

5:30pm-7:00pm: Reception,  Sponsored By

Followed By The 2009 Smaato Advertising Award Ceremony

All Attendees of Mobile 2.0 Silicon Valley are invited to attend:

The 2009 Smaato Advertising Award Ceremony which will take place from 7:00pm-10pm at:

http://winnerceremony-mobile20.eventbrite.com/
Password: mobile20